I still remember the night I sat at the kitchen table with a calculator, a stack of packing slips, and a knot in my stomach. We had started making candles at that same table during the pandemic, and now the little business we built for fun was quietly asking a much bigger question: was it time to le...

If you are figuring out how to start a candle business, it is easy to get stuck in the details. You might be wondering whether you need to show your face online, how to safely ship glass candles, whether Etsy is worth the fees, how to finish your Shopify site, or when it makes sense to open a phy...

I want to tell you about the most expensive mistake we made in the early days of Garsnett Beacon Candle Co. It was not a bad batch of wax or a wick that tunneled. It was words. For almost a year, our online product descriptions said things like "8 oz soy candle, lavender scent." That was it. We had ...

It is the middle of July, it is hot, and the last thing you probably want to think about is pumpkin, pine, and peppermint. I get it. But I am going to tell you the same thing I tell everyone in our free Facebook group every summer: the holiday season is not won in November. It is won right now, in t...

I still cringe when I think about the first product photos we shot for Garsnett Beacon. It was 2020, we were pouring candles at our kitchen table in Holland, Michigan, and I set a jar on the counter under the yellow overhead light, snapped a picture on my phone, and uploaded it to our brand new shop...

Hey, it's Sabastian. If you sell candles online long enough, one day you are going to get an order that just feels off. Maybe it is for one cheap item but the shipping is weirdly high. Maybe the email address looks like a cat walked across the keyboard. Your gut says something is wrong, and more oft...

Hey, it's Sabastian. If you are sitting there wondering how to start a candle business, first of all, welcome. You are in the exact spot my wife and I were in a few years ago, standing in our kitchen with a pot of melted wax and way more questions than answers. We started Garsnett Beacon Candle Co. ...