Everybody talks about wax and wicks and scent throw, and all of that matters. But the thing that actually keeps most new makers stuck is quieter than that. It is the fear that nobody will buy. When we started Garsnett Beacon Candle Co. at our kitchen table during the pandemic, I remember pouring a b...

Let me tell you about one of the quietest, most underrated wins we ever had at Garsnett Beacon Candle Co. It was not a viral video. It was not a booth at a packed market. It was a single line in our Google Analytics that showed a stranger typing "soy candles in Holland Michigan" into Google, landing...