One of the most overlooked ways to sell a big batch of candles in a single shot is the humble fundraiser. Schools, sports teams, churches, dance studios, booster clubs, and animal rescues all need money, and most of them are stuck selling the same tired catalog junk year after year. When we started ...

When people ask how we grew from a kitchen table operation into a candle brand with 160 plus wholesale accounts, they usually expect a secret. The truth is that a big chunk of those accounts came from putting our candles in front of store owners who were already shopping for products to stock, and t...

Here is a secret nobody tells you when you are figuring out how to start a candle business: the name on the label sells the candle almost as much as the scent inside it. I learned this the slow way. When my wife and I started Garsnett Beacon Candle Co. at our kitchen table in Holland, Michigan durin...

Everybody talks about wax and wicks and scent throw, and all of that matters. But the thing that actually keeps most new makers stuck is quieter than that. It is the fear that nobody will buy. When we started Garsnett Beacon Candle Co. at our kitchen table during the pandemic, I remember pouring a b...

When we started Garsnett Beacon Candle Co. at our kitchen table during the pandemic, I thought getting into stores would be the hardest part of the whole thing. Turns out it was one of the most learnable. Today we have more than 160 wholesale accounts and a couple of brick and mortar stores here in ...