Let me tell you about one of the quietest, most underrated wins we ever had at Garsnett Beacon Candle Co. It was not a viral video. It was not a booth at a packed market. It was a single line in our Google Analytics that showed a stranger typing "soy candles in Holland Michigan" into Google, landing...

I want to tell you about the most expensive mistake we made in the early days of Garsnett Beacon Candle Co. It was not a bad batch of wax or a wick that tunneled. It was words. For almost a year, our online product descriptions said things like "8 oz soy candle, lavender scent." That was it. We had ...

I still cringe when I think about the first product photos we shot for Garsnett Beacon. It was 2020, we were pouring candles at our kitchen table in Holland, Michigan, and I set a jar on the counter under the yellow overhead light, snapped a picture on my phone, and uploaded it to our brand new shop...

Hey, it's Sabastian. If you sell candles online long enough, one day you are going to get an order that just feels off. Maybe it is for one cheap item but the shipping is weirdly high. Maybe the email address looks like a cat walked across the keyboard. Your gut says something is wrong, and more oft...