When we started Garsnett Beacon Candle Co. at our kitchen table during the pandemic, our "packaging" was a candle, a strip of bubble wrap we saved from an Amazon box, and a prayer that it would survive the mail. Some did. Some showed up with cracked jars and wax smeared across the tissue paper. Ever...

If you are figuring out how to start a candle business, it is easy to get stuck in the details. You might be wondering whether you need to show your face online, how to safely ship glass candles, whether Etsy is worth the fees, how to finish your Shopify site, or when it makes sense to open a phy...