I still remember the email. It came in on a random Tuesday, back when our whole operation still lived on our kitchen table in Holland, Michigan. A regional gift shop chain wanted candles for all of their locations, and they wanted them in five weeks. My first reaction was pure excitement. My second ...

It is the middle of July, it is hot, and the last thing you probably want to think about is pumpkin, pine, and peppermint. I get it. But I am going to tell you the same thing I tell everyone in our free Facebook group every summer: the holiday season is not won in November. It is won right now, in t...