The Proven Process to Get Your Candles Into Stores!

INTRODUCING:

The Mastering Wholesale Course

The Proven Path to Get Your Candles in Stores

The Mastering Wholesale Course is your shortcut to landing wholesale accounts and building lasting store partnerships that grow your business.

Here is what you will gain inside the Mastering Wholesale Course:

✓ Clarity on Wholesale Basics
No more second-guessing pricing, terms, or if your line sheet is good enough. You’ll know exactly how to set up wholesale the right way.

✓ Confidence Reaching Out
Learn how to connect with shops, what to say, and how to follow up—without feeling pushy or unprofessional.

✓ A Proven System
Stop piecing together random advice. We give you the step-by-step roadmap we used to land 100+ accounts so you can trust the process.

✓ Time-Saving Tools
Use templates and systems that make outreach and follow-up faster, easier, and more organized.

✓ Better Store Fit
Discover how to identify and target the right shops for your candles so you stop wasting time on leads that don’t align.

✓ Standout Materials
Create line sheets, emails, and packaging that make your brand irresistible to store buyers.

✓ Consistent Reorders
Master strategies that turn first-time orders into ongoing partnerships so your wholesale revenue keeps growing.

✓ Resilience and Growth
Learn how to handle rejection, refine your approach, and keep momentum going without burning out.

HERE'S EVERYTHING YOU ARE GOING TO GET WITH THE

MASTERING WHOLESALE COURSE

Creating an Unforgettable Wholesale Lineup (Value: $150)

Your wholesale success starts with the products you put in front of store buyers. In this module, you’ll learn how to curate a lineup that’s irresistible to retailers by balancing variety with focus and ensuring your candles feel both cohesive and standout. We’ll walk you through how to identify which of your products belong in your wholesale catalog and which might be better left for direct-to-consumer sales.

By the end of this module, you’ll have a lineup that feels polished, professional, and market-ready. Retailers will see consistency and quality across your offerings, which builds trust and makes it easy for them to imagine your candles on their shelves. This is the foundation that sets the tone for every wholesale conversation you’ll have going forward.

Crafting Your Wholesale Terms Like a Pro (Value: $150)

Clear, professional terms are the backbone of a strong wholesale program. In this module, you’ll learn how to set minimums, payment structures, shipping policies, turnaround times, and exclusivity agreements that protect your business while also making retailers comfortable to place orders. We’ll break down industry norms so you don’t have to wonder what’s standard or worry if you’re underpricing yourself.

With these tools in place, you’ll no longer second-guess whether your terms are “good enough.” Instead, you’ll feel confident knowing you’ve set yourself up with policies that make sense for your business and encourage smooth, repeatable orders from stockists. You’ll leave this module with your wholesale house in order.

Impactful Line Sheets for Your Wholesale Operations (Value: $150)

Your line sheet is often your brand’s first impression, and in wholesale, presentation is everything. This module shows you exactly what buyers want to see, from product images and descriptions to pricing, SKUs, and ordering details. You’ll learn the difference between a cluttered, confusing line sheet and one that gets retailers excited to order.

We’ll give you practical design guidance and examples so you can create a line sheet that feels clean, easy to navigate, and fully representative of your brand. When buyers see your materials, they’ll instantly know you’re serious and ready for wholesale, which is the quickest way to stand out in a crowded inbox.

Proactive Store Outreach (Value: $150)

Instead of waiting for stores to stumble across your candles, this module shows you how to take control of the process and find your ideal retail partners. You’ll learn how to identify the right types of shops, research them effectively, and build a list of leads that truly align with your brand. We’ll also show you how to organize your outreach so nothing slips through the cracks.

The goal is to give you a repeatable system that makes wholesale feel less intimidating and more like a straightforward plan. Once you’ve got your outreach system in place, you’ll always know which stores to approach next and how to track your progress in a way that keeps momentum going.

Emailing Your Future Retailers (Value: $150)

The right email can open the door to a long-term retail partnership. In this module, you’ll learn how to write subject lines that get noticed, messages that resonate with shop owners, and emails that make it easy for them to take the next step. We’ll share real-life examples and plug-and-play templates to remove the guesswork.

You’ll leave this module with ready-to-use strategies you can start sending immediately, saving you time and giving you confidence in your communication. No more wondering if your emails sound “too salesy” or not professional enough—you’ll know exactly how to strike the right balance.

The Art of Effective Follow-Up (Value: $150)

Most retailers won’t order after just one email—that’s where follow-up comes in. In this module, you’ll learn how to follow up in a way that feels natural and respectful while still keeping the conversation alive. We’ll show you how to handle silence, overcome objections, and gently remind buyers of your brand without being pushy.

By mastering the follow-up process, you’ll stop letting opportunities slip away. Instead, you’ll have a system that keeps you top of mind with retailers and increases the chances of turning initial interest into confirmed orders.

Leveraging Marketplaces for Business Growth (Value: $150)

Marketplaces like Faire can help you expand your reach, but they aren’t the whole picture. In this module, you’ll learn how to position your brand on marketplaces strategically so they support your wholesale growth without becoming a crutch. We’ll cover best practices for pricing, order management, and avoiding the pitfalls many makers face.

You’ll also discover how to balance marketplace sales with direct outreach so that you’re not overly dependent on a platform you can’t fully control. This approach ensures your wholesale growth stays in your hands while still benefiting from the visibility marketplaces can provide.

Building Strong Retailer Partnerships for Long-Term Success (Value: $150)

Getting into a store is only step one—keeping that account is where the real growth happens. In this module, you’ll learn how to nurture relationships with shop owners, encourage reorders, and become a trusted brand that retailers love working with. We’ll also cover how to gracefully handle exclusivity requests and negotiate in a way that protects your business.

These strategies will help you transform first-time orders into long-term accounts, giving your wholesale business stability and steady revenue. By the end of this module, you’ll know exactly how to maintain partnerships that grow right alongside your business.

Assembling Your Wholesale Blueprint (Value: $150)

This final module is where everything comes together. You’ll take the work you’ve done—your lineup, terms, line sheets, outreach, emails, follow-up strategies, and growth systems—and assemble them into a clear, repeatable blueprint. This is your personal roadmap for wholesale success.

Instead of wondering what to do next, you’ll have a documented process you can follow again and again to scale your wholesale business. Whether you’re looking to add a few new shops or expand to dozens nationwide, this blueprint will keep you focused and confident every step of the way.