If you are figuring out how to start a candle business, it is easy to get stuck in the details. You might be wondering whether you need to show your face online, how to safely ship glass candles, whether Etsy is worth the fees, how to finish your Shopify site, or when it makes sense to open a phy...

I want to tell you about the most expensive mistake we made in the early days of Garsnett Beacon Candle Co. It was not a bad batch of wax or a wick that tunneled. It was words. For almost a year, our online product descriptions said things like "8 oz soy candle, lavender scent." That was it. We had ...

If there is one thing that will make or break your candle line, it is scent throw. People forgive a small wet spot on the glass. They forgive a label that is a little crooked. What they do not forgive is lighting a candle they paid good money for and smelling almost nothing. When we started Garsnett...

Nobody dreams about labels. When you first learn how to start a candle business, you are thinking about scents, jars, and that first perfect pour. The label feels like an afterthought, the boring sticker you slap on at the end. I thought the same thing when my wife and I were pouring our first candl...

I still cringe when I think about the first product photos we shot for Garsnett Beacon. It was 2020, we were pouring candles at our kitchen table in Holland, Michigan, and I set a jar on the counter under the yellow overhead light, snapped a picture on my phone, and uploaded it to our brand new shop...

If there is one thing that humbled me in the early days of Garsnett Beacon Candle Co., it was wicks. We started at our kitchen table in Holland, Michigan during the pandemic, and I honestly thought wax and fragrance were the hard parts. Nope. The wick is the engine of the whole candle, and getting i...

Hey, it's Sabastian. If you are sitting there wondering how to start a candle business, first of all, welcome. You are in the exact spot my wife and I were in a few years ago, standing in our kitchen with a pot of melted wax and way more questions than answers. We started Garsnett Beacon Candle Co. ...