Nobody talks about the money you lose while you are learning. When we started Garsnett Beacon Candle Co. at our kitchen table during the pandemic, I thought the hard part would be making a candle that smelled good. That part came fast. The expensive part was everything I did not know yet: pricing, t...

Most stories about how to start a candle business skip the boring parts and the scary parts. You see the finished storefront, the pretty flat lays, the "we did six figures" headline, and none of the nights spent pouring wax at the kitchen table wondering if any of it was going to work. So I want to ...

I still remember the night I sat at the kitchen table with a calculator, a stack of packing slips, and a knot in my stomach. We had started making candles at that same table during the pandemic, and now the little business we built for fun was quietly asking a much bigger question: was it time to le...