20 candle tips from our real candle business
10 tips for the craft and 10 for the business. The stuff we actually learned pouring candles, selling at markets, and getting into wholesale. It's free, and I'll send it straight to your inbox.
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What's inside?
10 CANDLE MAKING TIPS
- Fix sinkholes with a heat gun
- Start with cotton wicks
- Change one thing at a time
- Label every test candle with four things
- Seeping oil? Pour cooler before you cut fragrance
- Don't trust the dial on your melter
- Cure soy for 5 days (yep, we know)
- Wet spots and a little hangup are normal
- Find your own fill line
- Build your line on supplies you can get from more than one place
10 CANDLE BUSINESS TIPS
- Your cost is your floor, not your price
- Price retail so wholesale still works
- Offer a lower price point, but don't cut it in half
- Collect emails from day one, every single chance you get
- Put a reason to come back in every bag
- Pouring parties sell an experience, not a candle
- Turn donation requests into fundraisers
- Pitch wholesale with your best sellers
- Build your website first, then add Etsy
- Launch with your year-round line
Hey, we're Sabastian and Chad
We started making candles at our kitchen table as a creative outlet. Today we run a candle business with our own stores, wholesale accounts, and a whole lot of markets behind us.
These 20 tips are the things we wish someone had told us at the start, and the things we still use every single week. Most of them come with one of our YouTube videos so you can see it in action.