If you’re researching how to start a candle business, this post breaks down everything I wish I’d known when we began: realistic startup costs, how long profitability can take, practical steps to scale beyond home production, how to choose wicks, whether you need seasonal collections, how to keep...

If you’re serious about how to start a candle business and you want to scale beyond friends-and-family sales, learning candle PR and how to get press is one of the fastest, lowest-cost ways to get massive exposure. I’m Sebastian from Candle Business PRO, and in this article I’m going to walk you—...

Outline: What You’ll Find in This Guide

• Week 1: Foundational decisions — your why, launch date, first product list
• Week 2: Naming and brand basics — how to pick a name, domains, trademarks
• Week 3: Niche and customers — creating customer profiles and superfans
• Week 4: Marketing fundamentals
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If you’re wondering how to start a candle business and want to get traction before your shop officially opens, this guide is for you. I’ve built and scaled candle companies, and in this article I’ll walk you through eight marketing strategies I use personally that you can start today to build ant...

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If you want to know how to build a candle website that converts sales, you’re in the right place. I’m Sabastian Garsnett, co-founder of Garnett Beacon Candle Company and founder of Candle Business PRO. Over the last few years we grew Garnet Beacon to more...

If you’re serious about learning how to start a candle business and want a practical, step-by-step approach built from experience, you’re in the right place. I’m Sabastian Garsnett, co-founder of Garnet Beacon Candle Company and founder of Candle Business PRO. Over the last several years we’ve sc...

 I'm Sabastian Garsnett, founder of Candle Business PRO and one half of Garsnett Beacon Candle Company. In this post I walk you through exactly how to start a candle business by showing you the sourcing steps we use when building a new brand from scratch — from wax and fragrance oils to custom ve...

How to Start a Candle Business: Practical Q&A on Pricing, Time Management, Hiring Help, and More

Hi, I'm Sabastian from Candle Business PRO. If you want to learn how to start a candle business and grow it without burning out, this post is for you. I answer real questions I get from makers and sm...

How to Start a Candle Business: Subscription Boxes, Sales Slumps & Selling Without Feeling Pushy

Hello — I’m Sabastian from Candle Business PRO. If you’ve ever wondered how to start a candle business and move past the guesswork, this guide is for you. In this post I answer three real questions I...

Hi, I’m Sabastian from Candle Business PRO. If you’ve been wondering how to start a candle business and actually get people to buy from you before you even open a shop, this guide is for you. I’m sharing practical, zero-budget strategies I use every day — from wearing my brand to using simple dig...

How to Start a Candle Business: Soy vs Paraffin, Maximizing Hot Throw, Supply Lists & Cure Times

Hi, I’m Sabastian from Candle Business PRO. If you’re serious about learning how to start a candle business, this guide is for you. I’ve built a multi-store candle brand, taught hundreds of candle ma...