004

Why Most Makers Are Priced to Fail (and How to Fix It)

If you're using the old 3x markup rule to price your candles, you're setting yourself up to fail. In this episode, we're breaking down exactly how we price our candles for both retail and wholesale — and why it’s not just about cost. It's about understanding your customer, standing out in your niche, and building a business that actually makes money.

001

Building a Million-Dollar Candle Brand

Sabastian Garsnett shares the unfiltered story of how he and his husband Chad turned their candle-making hobby into a six-figure business with three storefronts, over 140 wholesale accounts, and a thriving education platform. Learn the biggest lessons they picked up along the way—and why the Candle Business PRO podcast might be the spark you need to grow your business too.

002

The Business Blueprint That Turned Our Candles Into A Brand
We've sold candles online, at pop-ups, in boutiques, in our own storefronts, and even through school fundraisers. But none of that happened overnight. In this episode, I’m breaking down the exact path we took — the good, the messy, and the unexpectedly successful — so you can start mapping out your own